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Putting Things in Black and White

I’ve been sitting in front of my computer for the past few hours, thinking of what word, phrase and sentence to add to a business report I need to crunch for my partners. Modesty aside, being able to craft business correspondence and clarify the state of my enterprise has always been something that I’m proud of. In economic terms, I can say that it is my comparative advantage. However, I’ve been

Analyzing the Impact of Social Media

It’s an often touted line that “no man is an island”. In the age of social networking and the emerging norms of social media, this has proven truer than ever. Every man is different, yet the sentiments seems the same. Whether it’s a kid in a Washington D.C. furnished apartment or a Palestinian living in a dingy flat in the occupied territories, everyone yearns for their 5 minutes of fame on

The Pitfalls of Going International

Then there’s the matter of cost. Shipping locally can get expensive, depending on what’s being sent. It gets ridiculous when one factors in geographical distances and exchange rates, not to mention standards of living and the gap between countries in this regard. Shipping something within the continental US is reasonable and getting it to Alaska or Hawaii just a bit more expensive, for obvious reasons.

Tips to Minimize Business Expenses

Businesses are being hurt by the fluctuating, unpredictable economy. The challenge is bigger to small businesses as they have fewer and limited resources compared to large corporations. This is why certain measures have to be done to stretch budgets and minimize costs. There are business costs that we can’t do anything without however there are also ones that we can eliminate or at least save money from. If

Motivational Insights from Social Media

Using social networking sites is not enough. Some sites, such as YouTube, have analytics that can give you powerful insights – who’s watching your videos at this very moment, and how many viewers you have. Such tools can be powerful metrics on acquiring market information on the videos you have uploaded. Through them, you will be able to know which content are most appealing to viewers, and follow up on that f

Even In Social Media, Content Is Still King

Once upon a time, Internet marketing could be boiled down to a single phrase, from which all strategies were determined: content is king. Providing the customer or user with information that was relevant to what they wanted in a form that was concise, accurate, and accessible was considered one of the most critical parts of web design and online marketing. Some of the old tactics and methods that allowed a site –

Apple and its Unique Identity

In today’s world, the best way for brands to stand out is to engage people differently. Most brands get recognized because they are more than just popular brands – they are icons. This little known fact was figured out by the company Apple a long time ago. A look at their credibility status in the market proves this point. It’s hard to imagine that Apple would not have an effective long-term brand strategy b

Keeping Things Running Smoothly

In order to run an effective business most people think of the basics of meeting customers demands. They simply think that is they provide the products that customers want at a reasonable price then the customers will continue to return time and time again. This is generally true, but there is more to the issue. You have to be able to keep things organized and working well so that you will please the customers

Bank Of America: A marketing remake

Following the economic collapse of 2008 many of the world’s people no longer trusted the banks that they had been doing business with for many years. It was no wonder considering the amount of fear that was spreading through the markets as no one new exactly what would happen next. Banks were falling into bankruptcy, small businesses were collapsing, and the entire economic system was unstable. After the

ESPN: Worldwide leader in sports

One of America’s favorite past times is any kind of sport imaginable. We like to watch and participate in them all. This is why there are a number of different television channels dedicated to sports broadcasting. There are none like the granddaddy of them all however. That is to say that there is no sports channel that is quite like ESPN. ESPN has established itself not only as the American channel for s